Dogfish Tackle & Marine is one of the leading suppliers of tackle and marine equipment in the entire state of Florida. Dogfish Tackle & Marine came to Tech Tripp in search of new branding, as well as a new e-commerce platform to help fuel their entrance into the online market. The Dogfish Tackle and Marine team was also in search of new staff and store photography for the launch of the new brand mark and website.
In order to address the needs of the firm, Tech Tripp’s design team set out to create a new logo that truly embodied the spirit of Dogfish Tackle & Marine. Tech Tripp then designed a brand new logo and color scheme that was modern enough to portray a sense of forward-thinking, while still hearkening to the years of trust and culture that the Dogfish brand brings with it. Tech Tripp’s development team built Dogfish’s new e-commerce website on top of the Shopify platform, which not only allows them to quickly and easily sell products online to the entire world, but also allows for quick and powerful expansion into POS sales channels using the same Shopify platform in the future.